The Stanford-founded startup Viralspace is gaining recognition for its work using artificial intelligence to help marketers make data-driven decisions about which images and videos to use for social media advertisements. 

Viralspace’s two products, Viralspace Plan and Viralspace Optimize, allow clients to target specific audiences and products and use artificial intelligence to create ad content that drives performance.

Viralspace talked to over 100 marketers and tried multiple ways to build a product around their problems. In its first iteration, Viralspace combined several ideas into a variation on a social media platform –– a marketplace for user-generated content, an influencer community and a prediction tool for when content would go viral.

Later that year, Tien, Dornadula and Lu pivoted the company to focus on the virality prediction tool.