Indian fitness and well-being startup Cure.fit, which has established a market-leading position in the country in four years of existence, is ready to stretch to a new geography.
The Bangalore-headquartered startup said on Wednesday it has launched a range of its digital services — including its fitness service Cult.fit and Mind.fit, through which it offers therapy, medication and yoga sessions — in the United States, its first market outside of India.
Global expansion has long been one of the key goals for Cure.fit, said Mukesh Bansal, co-founder and chief executive of the startup, in an interview with TechCrunch. “But we had originally planned to expand after five years of operations in India,” he said.
Coronavirus accelerated that growth, he said. Cure.fit, which previously primarily focused on delivering these sessions at its physical centres, said the pandemic and nationwide lockdown forced it to make a digital push. And that bet appears to be working: It has amassed a million users since early this year.
Cure.fit, which offers a mix of free and premium services, began testing its services in beta in the U.S. last month. Bansal, a serial entrepreneur who also co-founded fashion e-commerce giant Myntra, said the startup’s app — available on iOS and Android — was downloaded more than 12,000 times in the U.S. last month.