Microsoft launches “Highway to a Hundred Unicorns” for supporting Indian startups in Tier 2 cities

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Microsoft, today launch its Indian Startups supports program-‘Highway to a Hundred Unicorns’ in India. The initiative is to engage startups and entrepreneurs in tier-2 cities of India.

The initiative aims are to empower startups with mentoring and technology support for enterprise readiness.

Microsoft also announces that it will work closely with the state governments to strengthen the startup ecosystem in the states. 

As part of this series On Tuesday, more than 250 startups attend the first seminar organized at Gandhinagar, with the collaboration of Industries Commissionerate and Gujarat’s Industrial Extension Bureau (iNDEXTb), the government of Gujarat.

“There is a strong pool of ideas and talent beyond the well-known startup hubs of India. Through ‘Highway to a Hundred Unicorns’, we will reach out to startups in Tier-2 cities and support them to achieve scale at their place of origin. Our tech expertise and experience of engaging with some of the most successful Indian startups will help innovators across the breadth of the country become enterprise-ready and scale their operations in India and globally,” 

Lathika Pai, country head, Microsoft for Startups – MENA and SAARC, said in the statement.

Guidance and mentorship are given to the startups through a technology workshop, who participated in the event on the latest technology topics such as Azure, Machine Learning and Artificial Intelligence, said in a statement.

From these 250 startups, ‘Emerge 10-Gujarat’ startups were identified, which receive Azure credits and selected startups will further invited to pitch for access to the Microsoft ScaleUp program, the statement added.

The Microsoft ScaleUp program supports Seed or Series A funded B2B and select B2C tech-enabled startups to co-sell with Microsoft sales teams, get access to top tech VCs globally and receive mentorship from the startup ecosystem. Gaining access to large enterprises to co-create solutions or integrate product offerings and designing robust go-to-market strategies for their industry or customer segments are critical in the startup growth journey. 

Microsoft for Startups enables startups to reach customers across the globe by leveraging the cloud marketplace, enterprise sales team and partner ecosystem. With its strong focus on Microsoft for Startups, an advanced technology platform, a rapidly growing partner ecosystem, and the venture fund M12, Microsoft is uniquely positioned to help startups embrace the next phase of growth and evolve from being market-ready to enterprise-ready.


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